What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the
quantity and quality of traffic to your website through organic search engine results.
What Goes into SEO?
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really, you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you
- Quantity of Once you have the right people clicking through from those search engine results pages(SERPs), more traffic is better.
- Organic Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
How does SEO Work?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1’s and O’s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. There are a lot of factors that go into a search engine’s algorithm.
The “O” part of SEO Optimization is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It is everything from making sure the title tag and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
How do you Optimize a page?
Fully optimizing a page on your website requires both text- and HTML-based changes. Check out this article for more information on the on-site factors that contribute to ranking, and how you can improve your own website pages
Questions to consider about SEO:
Can search engine bots crawl/index your website?
This includes topics such as status codes sitemaps, information architecture, robots.txt, and facets.
Can search engine bots index your page?
This includes: Meta title tags, H1 title, alt texts, and meta descriptions.
Can search engine bots render your page?
Can bots understand content on your page?
This includes: Structured data (schema.org, HTML) accessibility and clarity.
Are you sending the search engines the proper signals for dealing with ranking content?
e.g. canonical tags, dealing with pagination.
Is this page worthy of ranking?
This includes: Content relevance, authority, HTTP, UX, mobile-friendliness, and site latency.